Project Overview
StraightLine Messenger, a delivery and courier service, needed a bold, fast-moving visual identity that reflects precision, speed, and reliability. The client envisioned a modern typographic logo inspired loosely by the Stryker font—clean, strong, and high-impact—with a color system built around primary reds and deep navy blues. The brand direction emphasized motion and efficiency, supported by a memorable tagline: “The fastest way for your package to travel between two points is StraightLine Messenger.”
CLIENT NEEDS
Custom logo for StraightLine Messenger with white lettering, black outline, and red/blue accents
Color palette using primary red + deep navy, with optional gradient variations
Modern typography inspired by Stryker but more refined
Branding deliverables: website design, business cards, and core brand assets
