Project Overview
Palomino Park Retreat needed a refreshed brand identity that captured its unique blend of resort-style living, expansive amenities, and welcoming community atmosphere. Located in Highlands Ranch, CO, the property offers a “vacation-at-home” lifestyle—sunny, nostalgic, and full of activity—and the new brand needed to visually and verbally express that personality across all touchpoints.
CLIENT NEEDS
A full brand foundation, including Discovery, Vibe, and Creative Direction to define the property's personality.
A visual identity that expressed “summer camp vibes,” sunny warmth, and informal-but-refined living.
A flexible typography system with retro-modern character, nostalgic cues, and strong legibility.
A color palette inspired by light, airy interiors and sun-drenched Colorado living.
Secondary marks, illustrations, and patterns to expand the visual system and support signage, collateral, and resident communications.
A unified brand voice that felt friendly, whimsical, comfortable, and “neighborly.”
