Project Overview
House of BeLeafs is a personal brand rooted in intuitive space styling, plant-inspired design, and creating environments that support emotional flow and identity. The visual direction embraces organic shapes, natural textures, and a grounding, earthy palette to reflect the brand’s mission of helping people reconnect with their spaces during life transitions. The project included logo creation, full brand identity development, website design, and promotional materials such as door hangers, postcards, and business cards.
CLIENT NEEDS
A nature-inspired logo and identity system built around plants, energy, and organic forms
Branding that feels warm, intuitive, grounded, and emotionally supportive
Website design to introduce the brand and services
Promotional materials including door hangers, postcards, and business cards
Cohesive visual direction for styling, content, and future offerings
